I’ve spent my career helping organisations turn complex challenges into structured, measurable outcomes. I’ve seen first-hand how inefficiency hides in plain sight and how the right mix of insight, data, and automation can unlock extraordinary results.

Through Perkins SmartOps, I bring that experience to small and medium-sized businesses, helping them harness the power of AI, automation, and data readiness without the jargon or hype. My work bridges two worlds: strategic thinking and hands-on implementation. I design systems that connect your tools, clean your data, and expose your business logic to intelligent assistants, so your technology actually works for you.

I’m passionate about clarity, trust, and usability. Whether it’s building AI-driven workflows, simplifying messy processes, or translating technical ideas into something everyone understands, I believe innovation should feel effortless, not overwhelming.